Our founder

Pablo Garcia
at Phra Prang Sam Yot (Monkey Town) - Thailand
Our Story
Welcome to The Cool Soul, a brand born from a journey of self-discovery and a mission to expand consciousness. Our story is one of transformation, resilience, and a deep desire to inspire others to reconnect with their true selves.
The Beginning
The Cool Soul was conceived during a pivotal moment in our founder's life. After years of feeling unfulfilled and disconnected, our founder embarked on a series of silent retreats and spiritual journeys. These experiences, enriched by sacred plants and profound introspection, led to a powerful realization: the need to love oneself and the importance of living a purpose-driven life.
The Name
The name "The Cool Soul" reflects this personal transformation. It symbolizes the reunion with one's soul after a long period of neglect and self-disregard. Our brand stands for the cool, humble, and profound journey of rediscovering who we truly are.
Our Mission
Deprogram 1,000,000 souls.
At The Cool Soul, we exist to expand consciousness—one person at a time. We do this through thought-provoking apparel and a complete deprogramming system that challenges beliefs, awakens awareness, and liberates minds. Each design carries a phrase that questions reality. Each tool in our system helps you break free from limiting beliefs.
Our goal: 1 million deprogrammed souls.
Will you be one of them?
Our Audience
We create for those who seek more from life:
- Individuals who feel trapped in unfulfilling jobs and crave change.
- Entrepreneurs at the beginning of their journey, facing doubts and uncertainties.
- Passionate souls who haven't yet taken the leap.
- Retirees searching for new purpose and ways to make a difference.
Beyond Apparel
Our commitment to expanding consciousness goes beyond our t-shirts. Each product includes a QR code that leads to an online class, delving into the deeper meaning behind the message.
We offer a self-help course designed to elevate consciousness and personal growth. Additionally, we plan to host retreats and nature experiences, providing immersive opportunities for reflection and adventure. We're also working on a series of comic books for children, filled with messages that inspire young minds.
The Journey Continues
The Cool Soul started as a question: What if clothing could deprogram you?
Now it's a movement.
We've built:
- Apparel that challenges reality
- AI that identifies limiting beliefs
- A system that deprograms at the root
- A community waking up together
We measure success not in revenue, but in souls transformed. Stories of people breaking free. Lives reclaimed.
The goal: 1,000,000 deprogrammed souls.
We're just getting started.
Join us on this journey.
Rediscover your true self.
Embrace the cool soul within you.
